Tag: User research
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Protected: Reducing payment errors through confidence-led design
There is no excerpt because this is a protected post.
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Showing progress through a journey to increase research programme sign-ups
A user-centred solution was created to show progress though a registration journey, resulting in a 2.27 percentage point increase in conversion rate. This case study explores how data was combined with user insight to create a successful solution.
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Optimising a registration form to improve research participant data quality
This case study outlines the desk research and AB testing conducted to enhance data quality on the research programme registration form. The improvements led to a 48% reduction in user data mismatches and a 1.1 percentage point increase in conversion rates.