Tag: Discovery
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Reducing payment errors through confidence-led design
Payment journey improvements focused on clarity, usability, and error prevention, using behavioural nudges to support users.
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Showing progress through a journey to increase research programme sign-ups
Progress indicator design boosted conversion +2.27pp, adding 7,500+ participants per month.
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Improving access to online health services on nhs.uk
Redesigning the NHS account experience for 22 million users. Architecture improvements increased browser-based traffic by 3pp, ensuring universal access for those without the NHS App.