Tag: Discovery
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Protected: Reducing payment errors through confidence-led design
There is no excerpt because this is a protected post.
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Showing progress through a journey to increase research programme sign-ups
A user-centred solution was created to show progress though a registration journey, resulting in a 2.27 percentage point increase in conversion rate. This case study explores how data was combined with user insight to create a successful solution.
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Improving access to online health services on nhs.uk
Users without the NHS App found it challenging to access online services. New design components resulted in a 3 percentage point increase in browser-based account traffic. This case study explores the user-centred approach.