Tag: Design & UI
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Showing progress through a journey to increase research programme sign-ups
A user-centred solution was created to show progress though a registration journey, resulting in a 2.27 percentage point increase in conversion rate. This case study explores how data was combined with user insight to create a successful solution.
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Creating a reimbursement journey to increase sign-up and meet diversity targets
By introducing an experience to claim a £10 voucher, we increased the likelihood of full participation in the research programme by 10%, and by 20% among the most deprived groups. This case study explores how I designed and validated a journey to support the diversity objectives of the organisation.
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Removing barriers with an inclusive image gallery component for nhs.uk
To address a lack of diverse imagery, we created a new image gallery component featuring various skin tones. Usability testing with screen reader users ensured accessibility, empowering everyone to find accurate information on skin conditions.
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Improving access to online health services on nhs.uk
Users without the NHS App found it challenging to access online services. New design components resulted in a 3 percentage point increase in browser-based account traffic. This case study explores the user-centred approach.