About

As a Senior Designer I partner with stakeholders to develop strategic solutions, shape product roadmaps and advocate for user-centred best practice. I facilitate cross-team collaboration, mentor junior designers, and take pride in nurturing the growth of the design communities I am part of.

Experience

Senior Digital Product Designer

October 2022 – Present

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• Lead the user-centred design process of multiple features and services which improve usability and increase conversion rates. 
• Facilitate discovery, research and analysis to understand the problem space, user needs, user journey, pain points and behaviour to advise design solutions. 
• Collaborate with and influence executive stakeholders by presenting solutions and incorporating feedback to ensure solutions are aligned with business requirements.  
• Support the Product Manager, Delivery Manager and Technical Lead with planning, prioritisation, ways of working development and growth strategy. 
• Validate hypotheses and de-risk solutions utilising analytics, A/B testing, user research and behavioural theory. 
• Ensure the accessibility of designs by following best practice and implementing recommendations from accessibility testing. 
• Create and iterate wireframes and interactive prototypes for usability testing. 
• Optimise features and services for mobile-first responsive design. 
• Partner with engineers to ensure technical feasibility and deliver frontend design work to specification. 
• Oversee design across multiple teams to ensure consistency and quality. 
• Mentor mid-weight designers through critiques and co-design sessions. 
• Advocate for and contribute to the design system. 

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NHS Digital

Senior Interaction Designer

Jan 2022 – September 2022

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• Collaborate with commissioners to develop strategic solutions which progress government targets. 
• Advocate for user-centred design across NHS organisations and suppliers. 
• Facilitate cross-team and cross-organisation design thinking workshops, such as developing problems statements and ideation. 
• Mentor junior designers and support their professional development. 
• Contribute to the growth of the NHS design community. 

Interaction Designer

March 2020 – December 2021

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• Lead the user-centred design process in a multi-disciplinary team, creating features and services which improve access to health information. 
• Build responsive HTML prototypes for usability testing, utilising the NHS prototyping kit. 
• Ensure accessibility and inclusivity through regular testing with users from marginalised and under-represented groups. 
• Work with frontend developers to deploy new components to the design system.

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