About

I’m a UX and interaction designer who turns research and insights into intuitive, user-centred experiences. I work closely with product, research, and engineering teams to solve complex problems, prototype solutions, and iterate designs that deliver real impact for both users and organisations.

Experience

UX Designer

January 2025 – Present

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Senior Digital Product Designer

October 2022 – December 2024

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• Lead the user-centred design process of multiple features and services which improve usability and increase conversion rates. 
• Facilitate discovery, research and analysis to understand the problem space, user needs, user journey, pain points and behaviour to advise design solutions. 
• Collaborate with and influence executive stakeholders by presenting solutions and incorporating feedback to ensure solutions are aligned with business requirements.  
• Support the Product Manager, Delivery Manager and Technical Lead with planning, prioritisation, ways of working development and growth strategy. 
• Validate hypotheses and de-risk solutions utilising analytics, A/B testing, user research and behavioural theory. 
• Ensure the accessibility of designs by following best practice and implementing recommendations from accessibility testing. 
• Create and iterate wireframes and interactive prototypes for usability testing. 
• Optimise features and services for mobile-first responsive design. 
• Partner with engineers to ensure technical feasibility and deliver frontend design work to specification. 
• Oversee design across multiple teams to ensure consistency and quality. 
• Mentor mid-weight designers through critiques and co-design sessions. 
• Advocate for and contribute to the design system. 

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NHS Digital

Senior Interaction Designer

Jan 2022 – September 2022

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• Collaborate with commissioners to develop strategic solutions which progress government targets. 
• Advocate for user-centred design across NHS organisations and suppliers. 
• Facilitate cross-team and cross-organisation design thinking workshops, such as developing problems statements and ideation. 
• Mentor junior designers and support their professional development. 
• Contribute to the growth of the NHS design community. 

Interaction Designer

March 2020 – December 2021

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• Lead the user-centred design process in a multi-disciplinary team, creating features and services which improve access to health information. 
• Build responsive HTML prototypes for usability testing, utilising the NHS prototyping kit. 
• Ensure accessibility and inclusivity through regular testing with users from marginalised and under-represented groups. 
• Work with frontend developers to deploy new components to the design system.

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