I am a Product Designer with over 10 years of experience navigating the intersection of complex backend constraints and high-fidelity user experiences. I specialise in regulated environments where user trust is the key concern.
Currently, I lead the UX design delivery for flagship payment journeys at Lloyds Banking Group. My work focuses on the “messy middle” of digital transformation: bridging the gap between technical modernisation and intuitive customer journeys that handle millions of transactions weekly.
What I bring to a product team
- Design Delivery & Oversight: I manage experience continuity across multiple project teams, ensuring that while delivery deadlines are met, the end-to-end user journey remains cohesive and consistent.
- Operational Influence: I am a champion for design excellence. I shape ways of working, create space for knowledge sharing, and mentor peer designers to elevate the craft across the design community.
- Technical Feasibility: With a background in HTML prototyping and a deep understanding of WCAG 2,2, I’m prepared to collaborate closely with engineers. I ensure my designs are not just “customer-appealing” but ready for wide scale production in complex technical environments.
- Measurable Outcomes: I am driven by impact. Whether it was facilitating a 3.01% lift in participant consent for the Our Future Health research programme or scaling web-to-account traffic by 3 million interactions for the NHS, I focus on design that moves the needle for users and businesses.
Experience
UX Designer (Domestic Payments Lead)
Lloyds Banking Group
January 2025 – Present
Leading design delivery for flagship domestic payment journeys. Managing experience continuity across projects and driving community wide improvements in designer recruitment and onboarding.
Senior Product Designer
Our Future Health
October 2022 – December 2024
Owned and optimised the registration experience for the UK’s largest health research programme. Delivered a +3.01% increase in consent rates (+7,500 participants/month) through behavioural design and iterative A/B testing.
Senior Interaction Designer / Interaction Designer
NHS Digital (NHS.uk)
March 2020 – September 2022
Redefined the navigation architecture between the NHS website and account, driving 3 million additional clicks to services in month one. Built and audited accessible components for universal usability.
Graphic & Visual Designer
Various E-commerce, Higher education, and non-profits
2013 – 2020
Spent the first half of my career mastering visual hierarchy, typography, and branding across a variety of industry. This foundation in visual craft ensures that my complex UX solutions are polished and high-fidelity.
Education
BSc (Hons) Product Design | First class honours | London South Bank University