Designing clear, inclusive experiences where confidence and trust matter
Currently working on digital financial journeys that reduce error, support accessibility, drive transformation, and deliver measurable improvements in regulated environments.
Case studies showing my approach from discovery to delivery
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Reducing payment errors through confidence-led design
Payment journey improvements focused on clarity, usability, and error prevention, using behavioural nudges to support users.
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Showing progress through a journey to increase research programme sign-ups
Progress indicator design boosted conversion +2.27pp, adding 7,500+ participants per month.
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Optimising a registration form to improve research participant data quality
Form optimisations cut data mismatches by 48% and increased conversion +1.1pp through research-led improvements.
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Creating a reimbursement journey to increase sign-up and meet diversity targets
£10 voucher journey increased full participation +10% overall and +20% for underserved groups.
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Removing barriers with an inclusive image gallery component for nhs.uk
Inclusive gallery design improved accessibility and representation, making skin condition information usable for all users.
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Improving access to online health services on nhs.uk
New design components increased browser-based account traffic +3pp, improving access for users without the NHS App.