Tag: User research
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Reducing payment errors through confidence-led design
Designed to help customers avoid payment mistakes, this project explores how discovery insights, iterative testing, and accessibility consultation shaped a solution that improves confidence, reduces errors, and supports a simpler, more reassuring payment experience.
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Showing progress through a journey to increase research programme sign-ups
By designing a progress indicator for the registration journey, we increased conversion by 2.27 percentage points, equivalent to 7,500+ additional participants per month.
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Optimising a registration form to improve research participant data quality
This case study outlines the desk research and AB testing conducted to enhance data quality on the research programme registration form. The improvements led to a 48% reduction in user data mismatches and a 1.1 percentage point increase in conversion rates.