Tag: Our Future Health
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Optimising a registration form to improve research participant data quality
This case study outlines the desk research and AB testing conducted to enhance data quality on the research programme registration form. The improvements led to a 48% reduction in user data mismatches and a 1.1 percentage point increase in conversion rates.
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Creating a reimbursement journey to increase sign-up and meet diversity targets
By introducing an experience to claim a £10 voucher, we increased the likelihood of full participation in the research programme by 10%, and by 20% among the most deprived groups. This case study explores how I designed and validated a journey to support the diversity objectives of the organisation.