Tag: Discovery
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Reducing payment errors through confidence-led design
Designed to help customers avoid payment mistakes, this project explores how discovery insights, iterative testing, and accessibility consultation shaped a solution that improves confidence, reduces errors, and supports a simpler, more reassuring payment experience.
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Showing progress through a journey to increase research programme sign-ups
By designing a progress indicator for the registration journey, we increased conversion by 2.27 percentage points, equivalent to 7,500+ additional participants per month.
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Improving access to online health services on nhs.uk
Users without the NHS App found it challenging to access online services. New design components resulted in a 3 percentage point increase in browser-based account traffic. This case study explores the user-centred approach.